Photo-Illustration For Via

collaboration

Via Versus is located in my local area in Fort Worth, Texas. We first connected through mutual friends and our views about creating art and music through an emotional translation by embracing all the ups and downs of human affairs and of life; the negatives and the positives; the processes and the failures; the good and the bad which are all parts of a constant harmony that also drives us to create & this is what we did!

THE Concept

This shared belief also drives the concept behind the band’s photography, logo, and soon to be album artwork.  With the members varying musical backgrounds and my extensive conceptual background as a painter adds to our understanding in working together by welcoming new ideas moving forward. 

BRANDING & VISUAL IDENTITY

Respecting their collective experience in bands ranging from metal, hardcore, punk, and folk only commits to their creative leadership. Initially focused on creating music about their lives, is also the same idea that drives their support for each other through the ups and the downs; also conceptually portrayed  behind their band photo expressed in the peace before the storm; the unknown and the known; the abandoned and the new. Musically capturing the concept that life has its varying emotions and instances where you feel it can be intense and at other times refreshing.